Driving new handheld tool technology to market

DeWalt XRP

Lithium Landing Page
DeWalt Nano
DeWalt Breakthrough Web Relaunch

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I worked on a number of web properties for DeWalt to promote and advertise new product lines. Most featured an interactive features function where a user could spin or explode a tool to see what made it uniquely DeWalt. All of the microsites included online ads to promote them.

When DeWalt launched their new site, I also worked on an animated overlay where a user could pick a tool and “demolish” the old site to reveal the new site behind it.