Driving new handheld tool technology to market

DeWalt XRP

Lithium Landing Page
Servicenet Spec Work

DeWalt Breakthrough Web Relaunch

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I've worked on a number of online properties to promote and advertise new DeWalt product lines, including interactive features where a user could spin or explode a tool to see what made it uniquely reliable. Most of the microsites were supported by branded PPC campaigns to drive traffic.

When DeWalt launched their new site, I also worked on an animated overlay where a user could pick a tool and “demolish” the old site to reveal the new site behind it.