K12 had an established reputation for high quality online educational curriculum, but struggled with the high cost of obtaining (and retaining) families interested in homeschooling. Their brand failed to set them apart from their competition, and their website just drove people with questions to the phones.
I helped rebrand the company to more accurately position it to parents, students and educators, communicating their passion for individualized learning—freeing each student to reach their maximum potential. This effort extended across many deliverables, both digital and analog. In the year following, K12 experienced 40+% overall growth in student enrollment and greatly reduced its call center overhead.