Online learning really hits home

High School Logo Design
K12 Website

International Academy Website
Welcome Kit

In the first year, K12 experienced 40% growth in student enrollment

Getting Started Roadmap
Rhythym of Conservation Campaign

Brand Handbook

K12 Education

K12 had an established reputation for high quality online educational curriculum, but struggled with the high cost of obtaining (and retaining) families interested in homeschooling. Their brand failed to set them apart from their competition, and their website just drove people with questions to the phones.

I helped rebrand the company to more accurately position it to parents, students and educators, communicating their passion for individualized learning—freeing each student to reach their maximum potential. This effort extended across many deliverables, both digital and analog. In the year following, K12 experienced 40+% overall growth in student enrollment and greatly reduced its call center overhead.