Middlebury Interactive Languages
Middlebury College is well-known for it’s immersive language learning program. Within the competitive online landscape however, their digital initiatives needed to better differentiate themselves. Especially given how scalable their product was from individual learning to classrooms.
As Creative Director of a small team at 4thought, I oversaw a comprehensive redesign and rollout of new brand and positioning across all the different web properties in their product lines. I also managed the development of their first e-commerce engine.
The "blended learning" chart was popular enough that it was appropriated by other educational orgs and now appears twice in the first 15 Google image search results for "blended learning".