National Sleep Foundation
We need it. We spend the majority of our lives doing it. Why can’t I sleep well? How much sleep do I need? The National Sleep Foundation seeks to answer those questions.
Ironically the National Sleep Foundation WANTED help putting people to sleep.
I designed and launched several new web experiences around topics like “How Do My Bedroom Senses Affect My Sleep?” to sleep issues for shift workers. I overhauled their corporate site to create “node” pages—essentially landing pages that aggregated content—that allowed for a better user flow, retention, and SEO relevance. I produced advertising and infographics. Companies like Serta now view the National Sleep Foundation as the equivalent of The Good Housekeeping Seal of Approval on topics related to sleep.