National Sleep Foundation
We need it. We spend the majority of our lives doing it. Why can’t I sleep well? How much sleep do I need? The National Sleep Foundation was an academic research foundation looking to put a broader audience to sleep.
I designed several microsites, creating destinations for commonly Googled terms. We tweaked their corporate site to utilize landing pages that addressed better user flow, retention, and SEO relevance. I produced infographics for social sharing. Companies like Serta now view the National Sleep Foundation as the equivalent of the "Good Housekeeping Seal of Approval" on topics related to sleep.