Pierce Atwood had grown over the last 125 years to become the largest law firm in Maine. But they were ready to rebrand themselves and expand across the US.
It was important that their straightforward culture and history in the northeast were considered when developing a new, foreward-looking brand. Starting with the logo and moving into how their new brand expresses itself wherever it appears—I've had the pleasure of working them them on an ongoing basis for over eight years now. Along the way, redesigning their website (twice!) and touching everything from advertising to office space, marketing to animated holiday cards.