When launching a new low-fare airline, you need the right team to make it fly. I had the good fortune to be an integral part of that team and touched every aspect of this new brand and gave it wings. Starting with development of the company logo, I moved into design of aircraft (exterior and interior), ticketing kiosks, in-flight magazines, travel posters, POP advertising, and much more. I also designed and managed the entire online environment—including complex user interfaces—which set the standard for the airline industry with over 70% of their total airline bookings occurring online.
In less than one year, the brand made history when it was recognized for its astounding success, ranking 2nd in customer satisfaction out of the 17 major US airlines, eclipsing much larger airlines with greater amenities and much larger marketing budgets. Independence Air was also ranked 3rd by Travel + Leisure’s World’s Best Awards and honored as one of 10 travel industry “Extra Mile” winners by Budget Travel Magazine.