K12

K12 had an established reputation for high quality online educational curriculum, but struggled with the high cost of obtaining (and retaining) families interested in homeschooling. Their brand failed to set them apart from their competition, and their website just drove people with questions to the phones.

I helped rebrand the company to more accurately position it to parents, students and educators, communicating their passion for individualized learning which freed each student to reach their maximum potential.

That was quickly followed by a complete site redesign and supporting online properties. A comprehensive welcome kit for new families, and a whole suite of collateral material. In the year following, K12 experienced 40+% overall growth in student enrollment.

This work was produced while I was Creative Director at 4thought, a previous employer