National Sleep Foundation

We need it. We spend the majority of our lives doing it. Why can’t I sleep well? How much sleep do I need? The National Sleep Foundation seeks to answer those questions.

Ironically the National Sleep Foundation WANTED help putting people to sleep.

I designed and launched several new web experiences around topics like “How Do My Bedroom Senses Affect My Sleep?” to sleep issues for shift workers. I¬†overhauled their corporate site to create “node” pages—essentially landing pages that aggregated content—that allowed for a better user flow, retention, and SEO relevance. I produced advertising and infographics. Companies like Serta now view the National Sleep Foundation as the equivalent of The Good Housekeeping Seal of Approval on topics related to sleep.

This work was produced while I was Creative Director at 4thought, a previous employer