Pierce Atwood had grown over the last 125 years to become the largest law firm in Maine. But they were ready for more. A rebranding to position them to expand across the northeast.
What emerged from the exercise balanced their tradition and the local equity they’d built up with a fresh, forward-facing style that felt equally at home in Portland or Boston. From that original logo to how the brand expresses itself on their new website, advertising and other sales support—even animated holiday cards—I’ve had the pleasure of working them them on an ongoing basis for over five years now.