Hello
I'm Rob

I'm a multifaceted digital designer with an unusual combination of both creative and technical expertise. I've been doing agency work for almost 30 years and whatever your specific needs are, you are in experienced hands. Been there, created that.

You won't get buzzwords like synergy, transform, or out of the box—just practical and effective outcomes. I'm a pragmatic thinker who values measurable results. Contact me today and let's build something together!

I Make
Stuff

The ever-evolving digital landscape is my obsession. Launching a complex deliverable like a website, product, or new brand requires a broad skillset supported by insight, perspective, and planning. It's like building a house... to fully deliver on a shared vision, all the right expertise must be included at the right time.

Design and branding is my passion but it's only one aspect of what I do. While my title has been Creative Director for most of my career, what I really do is wear a lot of hats. With decades of experience across a variety of industries, marketing deliverables, and multiple mediums, there isn't much I can't deliver. And if I can't do it myself I can coordinate a team to support it, guided by collaborative process. A colleague once called me "The amoeba of getting 💩 done." Work with to appreciate why.

My Skills Include

  • Brand Building
  • Web Design
  • Digital Marketing
  • User Experience
  • Interface/Product Design
  • Front-End Development
  • Advertising
  • Strategic Thinking
  • Discovery & Analysis
  • Search Engine Optimization
  • Marketing Automation
  • Copywriting
A Few of the Folks I've Worked with
Chase Logo Maryland Zoo Logo Phillips Foods Logo OpSec Security Logo National Gallery of Art Logo Spiezle Architectural Group Logo NASA Logo Pierce Atwood Logo DeWalt Logo Exelon Logo

Work Experience

The Amenity Collective
Creative Director, 2020-25

TAC is a group of amenity-focused companies in the aquatics and fitness lifestyle spaces. Its constituent companies are some of the largest in the nation, with thousands of employees. I managed the creative output and marketing strategy for several of the indvidual business units, including overseeing the mergers of a few.

  • Rebranded and strategized merger of several companies
  • Launched two new products
  • Product owner/designer for customer account portal
  • Launched and maintained a dozen different websites
  • Added marketing automation via Marketing Cloud (on Salesforce)
  • Implemented NPS customer satisfaction system
  • Optimized lead flow process and CRM integration
  • Implemented local SEO strategy and dramatically increased positive online reviews
Mindgrub
Creative Services Director, 2015-20

Mindgrub is a tech-focused org whose primary strenght is software development, but also offers creative and marketing for its clients under an 'agency' model. I managed the creative services team, establishing the vision and directing a team across several accounts, as well as doing UX/UI design for their products.

  • Led the ‘agency’ creative services team
  • Strategist & product owner on key client accounts
  • Launched dozens of new websites and brands
  • UX/UI and product interfaces for NASA, DoD, and numerous startups
  • Managed the intern program, mentoring young designers and creating a hiring pipeline
  • Optimized our workflow process and integration across departments
4thought
Creative & Tech Director, 2007-15

4thought was a small ad agency that offered a broad base of services to diverse clientelle. I directly managed their creative output as well as overseeing any technical aspects of delivery including app and website development. We were proud of the trust we earned with clients, resulting in numerous long-term agency of record relationships.

VisualQ
Creative Director, 2001-07
Gr.8
Senior Art Director, 1997-2001

My superpower is an blend of creative, marketing, and technical expertise

Competencies
  • Adobe Creative Suite
  • Figma/Sketch
  • HTML/CSS
  • Information Architecture
  • Wireframes
  • Content Strategy
  • CRMs (Salesforce, Hubspot)
  • Graphic Design
  • Zapier
Awards

My work has been awarded a District 2 Addy and multiple W3 recognitions—but the most rewarding thing is hearing 'thanks' from clients

Education

University of MD, UMBC
Bachelors in Graphic Design, Magna Cum Laude

Extracurriculars
  • Volunteer at a used bookstore
  • Moderator of a retro handheld forum
  • Voracious reader
  • AFOL (Adult Fan of LEGO)
  • Tarp camper

A knack for simplifying the complex—let's create something simply wonderful

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