Marketing
& Ads

Marketing is the insight and tactics that drive design. Understanding your target audience, their pain points, and how to reach them are crucial for driving leads. And then you must cultivate that initial interest through marketing automation and personalization, moving them further down the funnel.

I can help you click with your customers: research & analysis, email marketing, online advertising, SEO, CRM integration, & more—let's achieve insights and build an effective marketing machine together.

Lead-Gen

Facebook Ad for Drug App Landing Page for Drug App Flyer for Fitness Brand Print Advertising for Animal Planet Movie Dashboard for Church Volunteering Branding for Pool Cleaning Business Digital Ad for Pool Maintenance Social Post for Pool Cleaning Print Ad for Amenity Collective Services Digital Ad for Fiber Service Digital Ad for Fiber Service Ad for Brand Protection Featuring Elvis Inforgraphic for Drug Interaction with Sleep Quality Mailer for Bronchoscopy Digital Ad for Bronchoscopy TV Ad for Spectrum Disorders Program Web Ad for Casino Landing Page for Casino App Animated Email for Casino Points Accrual Digital Ad for University of MD Medical Digital Ad for University of MD Medical Animated Holiday Card for City of Wilmington
Marketing & Advertising Examples

Some select digital and print ads, emails, and landing pages I've worked on. Some of these were animated in HTML (not shown).

Strategy

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To be meaningful, it must be measurable! The heart of marketing is data and analytics, which informs and guides what tactics to use and evaluates its outcomes. It's critical to have marketing and sales working out of the same, real-time data.
Heat Mapping Analytics NPS (Customer Satisfaction) Reporting
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Optimizing lead flow and the conversion funnel are incredibly important. Automations integrated with your CRM allow you to personalize tactics and serve up the right messaging at the right time, when it has the most chance of being effective.
Marketing Automation Journey in Marketing Cloud
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Feedback is critical to improvement. Evolve to follow patterns of success. Plan ahead based on everything you've learned, but leave room to pivot and follow where your customers lead you.
Quarterly Lead-Gen Analysis Annual Marketing Schedule
Generating more leads through marketing strategy & automation